2

The negative impact of brand extensions on parent brand image

Year:
2003
Language:
english
File:
PDF, 242 KB
english, 2003
5

Modeling the brand extensions' influence on brand image

Year:
2009
Language:
english
File:
PDF, 398 KB
english, 2009
7

Brand extension feedback: The role of advertising

Year:
2009
Language:
english
File:
PDF, 490 KB
english, 2009
8

Consumer responses to brand extensions: a comprehensive model

Year:
2010
Language:
english
File:
PDF, 220 KB
english, 2010